Nidecker Group | We Build Brand Value

WE BUILD
BRAND VALUE

Trusted by consumers and athletes worldwide, Nidecker Group brands set the standard for innovation and performance in snowboarding. We offer advanced, performance-oriented products with attention to detail, high quality, sustainable, and functional dependability.

Photo by Andrew Miller / Jeremy Jones

WE CURATE WORLD CLASS BRANDS

Founded in 1887, Nidecker creates performance Swiss crafted riding devices.Today Nidecker is the oldest European snowboard brand still in activity.

YES. was founded by 3 of the most iconic professional snowboarders from the sports most explosive years: David Carrier-Porcheron, Romain DeMarchi and JP Solberg.

Jones is an innovator of snowboards, splitboards, backpacks & backcountry gear. We strive to be a leader in product sustainability and environmental outreach.

Now offers a revolutionary snowboard binding designed to turn a snowboard and inspired by the dynamic of a skateboard truck.

We believe that snowboarding should be only about fun. This is why since day first we create bidings that make your life easier. Set-it and forget-it.

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SENDING A UNIQUE & EXCLUSIVE MESSAGE THROUGH INNOVATIVE PRODUCTS

Run by people who are completely dedicated to the sports and products on which they are focused. Together with external specialists and a worldwide team of professionals, we strive to deliver continuous improvement of our products and services for action sports enthusiasts.

Photo by David Carlier