Nidecker Group: Brands | YES. Snowboards, DCP, RDM, JPS

YES. was launched by 3 of the most iconic professional snowboarders from the sports most explosive years (1999-2009). David Carrier-Porcheron (DCP), Romain DeMarchi (RDM) and JP Solberg (JPS) left long-time sponsor Burton and began YES. in 2009. Since then, the group has maintained a rider-respected image second to none while building upon that a growing reputation for design innovation and graphic creativity. Global sales growth of the brand has grown impressively, all-the-while taking market-share from older, more established brands that are fast becoming irrelevant.

name

YES.

foundation

2009, BC, Canada

location

Squamish, BC, Canada

activity

Snowboards

products

Snowboards, accessories

highlights

At least 2 Transworld GoodWood awards per season since 2011 across the majority of the brands product offering.

Multiple Whitelines product awards including "best bang for buck" (the Basic) and the highly prestigeous "Shape of the Year" award for the 20/20 PowderHull.

ISPO Gold medal award 2016 for the industry-shocking 20/20 PowderHull design.

YES. has consistently been at the for front of re-definning snowboard design with ground-breaking models such as the 420, the Clark and most recently the Greats UnInc...

Values

Creativity, Passion, Integrity, Innovation.

Vision

To be a category leader in Snowboarding. To expand YES. Apparel business to a larger, non-edemic audience.

Mission

To elevate the culture and experience of snowboarding through creative design, leadership and passion.

Photo by David Carlier

Faces of the brand

Romain de Marchi (RDM)

Based in Squamish, BC and Geneva Switzerland. Original Un Inc. / Burton rider with an explosive professional career that has spanned well over a decade. Romain handles all CFO duties for YES. Snowboards.

JP Solberg

Based in Norway. Original Un Inc. / Burton rider, JP’s career has established his name as one of the pre-eminent stylists of the modern era. His infectious personality and attitude exemplify the spirit of YES. in every way. Currently JP is working with David on the European marketing strategies.

David Carrier-Porcheron (DCP)

Based in Squamish, BC. and Dominical, Costa Rica. Original Un Inc. / Burton rider with an legendary professional career that began in 1999/2000 and has not slowed since. A proud Rip Curl ambassador, David is still inspiring his legions of fans through yearly video appearances, consistent, international media exposure and his grom-like frothing for all things surf and powder related. David is acting team manager and global marketing director.

VISIT WEBSITE CONTACT

LEARN MORE ABOUT