Nidecker Group: Brands | Nidecker Snowboards, Snow.Surf

Founded in 1887, Nidecker creates performance Swiss crafted riding devices for mountain and water. Today Nidecker is the oldest European snowboard brand still in activity, and stands as a global brand whose product line has expanded to include snowboards, snow.surf and SUP.

name

Nidecker

foundation

1887, Switzerland

location

Rolle, Switzerland

activity

Snowboard, Snowsurf, Stand Up Paddle

products

Snowboards, Bindings, Boots, Accessories, SUP, Paddles

highlights

Oldest European snowboard brand on the market

Eurosima’s lifetime achievement Award Henri Nidecker Sr.

ISPO Product award 2015

Values

History, Authenticity, Quality, Technology.

Vision

To be the most iconic swiss riding brand on the market.

Mission

To inspire our communities
To enjoy riding snow and water

Photo by David Carlier

Face of the brand

Thierry Kunz

Thierry Kunz is an ex-professional snowboarder who worked as Marketing Director at Nidecker SA for five years. During that time, he also founded Donuts Snowboards. Before joining the Nidecker Group again in 2015, he was the Head of Global Winter Marketing for Boardrider CO (Quiksilver / Roxy / DC Shoes). He also held the position of Business Unit Manager within the Quiksilver group for the snow category and Marketing Director for DC Shoes Europe. Today, TK is the brand manager for Nidecker and Flow, as well as board member and CMO of the Nidecker Group.

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